Testimonials
Unparalleled Strategy and Research Design
Clara brings a wealth of knowledge and experience to every project. I had the pleasure of working with her on projects both large and small, from large-scale quantitative segmentation to qualitative project with innovative methodologies. She is a great listener and knows the right questions to ask so she can offer solutions that help clients achieve their goals. At the conclusions, she provides thoughtful, compelling direction and actionable insights.
MARJORIE DENINGER / SHOWTIME / SVP, RESEARCH
I have worked with Clara on multiple projects. She is a consummate professional and astute researcher with a depth of knowledge in a wide array of research techniques. Perhaps most importantly, she is a collaborative research partner whose easygoing, yet exacting style enabled us to unearth essential research nuggets we would not have been able to get otherwise.
VIRGINIA JULIANO/ COBBLECORD / FOUNDER/CEO
Clara is a proven researcher with an unparalleled ability to build and design consumer research studies that enable companies to confidently strategize and improve their business outcomes. Her ability to synthesize findings, provide strategic guidance and translate them to applicable scenarios made her an essential partner and key to our success.
LUCINDA MARTINEZ / FORMER EXECUTIVE VICE PRESIDENT - MARKETING / HBO
Donna Fullerton in 5 words: Insightful, intelligent, strategic, logical, trustworthy, intuitive, enthusiastic and enjoyable. I know that’s 8, but I’ve known and worked with Donna for over two decades and she’s much too interesting, too worldly and too...Donna to be a mere 5-worder. Incredibly disciplined yet can relate to anyone. I have been in dozens of groups and meetings with her over the years and she can make even the most jaded feel heard. Donna is one of the rarest of the rare not only in marketing but also in life. In only two words she’s spiritualistically professional. (After one conversation with her you’ll know what I mean.)
JERRY GIODANO / EBRANDGELIST / STRATEGIST, WRITER/CREATIVE DIRECTOR
When you work with Donna Fullerton you are selecting a research partner that will inspire you to think differently. Donna Fullerton has five qualities that are the foundation of a different qualitative experience:
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Fast to framing your challenge
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Big toolbox to tap into
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Works both sides of the glass exceptionally well
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Has a unique “storytelling” perspective on consumer psychology
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Perceptive insights, precise articulations, and practical solutions
When you integrate these assets, you get mindfulness that will inspire you and your team. Be inspired to think differently.
STEVE XENAKIS / NOO F/X / PRINCIPAL
“Donna is the best qualitative research professional I have worked with. She successfully combines her wide experience across diverse product/service categories with a depth of knowledge of research techniques and methodologies.”
CHERYL / CMO FOR SMALL BUSINESSES / OMNI-CHANNEL MARKETING and STRATEGY MAVEN