Our Approach
Unparalleled Strategy and Research Design
The Whys Behind the Why
Our DEEP DIVING experience and proven techniques are not just about the WHAT, we bring up the WHYs behind the WHY.
Skilled at navigating beneath the surface, we emerge with
AUTHENTIC CONSUMER INSIGHTS
and CLIENT OPPORTUNITIES.
What Are People Saying?
“Clara and Donna are highly familiar with the newest technologies and skilled at extracting broadly actionable insights, and building a meaningful story from the wealth of data collected.”
Chima Ogbuokiri / Acorn TV / VP, Growth Marketing and Strategy
Our Unique Proven Approach Solves Limitations
Big Data
Misses the why behind the WHY
Traditional Qualitative
Questionable reliability due to small sample sizes
Quantitative Approach
Often too costly, takes too much time, loses the nuances or underlying perceptions