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Our Approach

Unparalleled Strategy and Research Design

The Whys Behind the Why

Our DEEP DIVING experience and proven techniques are not just about the WHAT, we bring up the WHYs behind the WHY.

Skilled at navigating beneath the surface, we emerge with

AUTHENTIC CONSUMER INSIGHTS

and CLIENT OPPORTUNITIES.

What Are People Saying?

“Clara and Donna are highly familiar with the newest technologies and skilled at extracting broadly actionable insights, and building a meaningful story from the wealth of data collected.

Chima Ogbuokiri / Acorn TV / VP, Growth Marketing and Strategy

Our Unique Proven Approach Solves Limitations

Big Data

Misses the why behind the WHY
 

Traditional Qualitative

Questionable reliability due to small sample sizes 

Quantitative Approach

Often too costly, takes too much time, loses the nuances or underlying perceptions