REAL-TIME CONSUMER INSIGHTS
Data Translators and Sense Makers
Donna Fullerton is committed to bringing inspiration to the qualitative research process and representing the consumer voice with integrity. With decades of experience in the worlds of advertising and research, she has developed a toolkit of skills (including diverse category/industry experience, innovative/traditional, and communications effectiveness techniques) to uncover the deepest levels of consumer motivation and inform the strategic development process. Donna has Advanced Degrees from Pace University, Executive Certifications in Marketing/Strategic Marketing from the University of Chicago, and is trained in Creative Problem-Solving, Neurolinguistics, and Mindset Coaching.
Clara Felix is a marketing research executive with research supplier, corporate, and agency experience. She has expertise in all phases of consumer strategy from product development to product retention. With years of experience conducting quantitative and qualitative studies of major media/entertainment and packaged good corporations, she brings strong design, analytical, and storytelling to each and every project. Clara’s expertise cuts across many categories and market segments. She was most recently VP of Research at a major Cable TV Network and holds a BBA in Statistics from Baruch College.